i-ways developed the interfaces between the various channels, the integration of payment options, and a user-friendly interface that allows customers to browse the available products. Customers are able to sort products by different categories and buy them in the physical store, on their computers, on digital displays in and in front of the store, as well as on their smartphones or tablets. PayPal provides mobile and credit card payment options.
The project generated exciting findings around the purchasing habits of customers in a fully integrated shopping experience.
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