case study

eBay Deine Stadt: bundle of local online marketplaces

Conception, Development

The Mission

Building a platform to support local commerce.

The Outcome

Regional offers from merchants on city marketplaces.

The Impact

Support of local merchants through presentation on city pages and eBay marketplace


  • Conception
  • Development


eBay Germany has set itself the goal of promoting local trade. One of the triggers for this was the Corona pandemic. The aim was to create an opportunity for cross-dealer, local and secure online shopping from retailers in the city. This was primarily intended to support “smaller” merchants in the individual cities.

The gap that this project was meant to fill was a platform to market and support local merchants in their sales. Especially during Corona, the demand for products from local merchants increased strongly, for which eBay itself does not offer a solution or search option. The reason for this is that on eBay Core the focus is on product search instead of merchant or location search. eBay Deine Stadt was designed to fill this gap and to build a marketplace that primarily allows users to search for the product in a specific city.

We were responsible for the conception as well as the technical implementation of the project. Our broad know-how regarding the eBay inventory and our long-term cooperation as an eBay partner were decisive for the success of the project, in addition to the adherence to a tight schedule.
Cities and municipalities can present themselves via the platform with photos, texts and event calendars. Merchants can present themselves on sub-pages of the cities with a detailed profile and integrate their location by integrating Google Maps.

The platform has been live and actively in use since 2021. The number of participating cities has grown to 30 cities (as of 10/22) and over 12,000 merchants are represented on the local marketplaces. Demand from additional cities is strong.

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